Advise
We work out what to do first. Our assessment talks to your whole team, benchmarks the answers against Australian use-case data, and hands you a ranked list of AI opportunities — measured on your operations, not hype.
My2IC — your AI second-in-command
AI could apply to everything in your business. What should you do first?
That’s a 2IC’s job. We work out where AI pays off in your business — then we build it and run it for you, like a second-in-command who never drops the ball.
or request an AI Business Impact Briefing
Independent and vendor-neutral · hosted in Australia with consent built in.
What We Do
Advise. Build. Run.
And the longer it runs, the better it gets. Everything we learn about how your business actually works is written into a private knowledge base — sealed to you, read by your agents before they act, and yours to keep.
Build
We set up your AI second-in-command. Working AI agents take on the jobs that eat your team’s hours — enquiries, intake, quoting, follow-ups, reporting — built around the systems you already use. Explore the packaged agent services.
Run
We keep it working. Your 2IC is managed, measured and improved month after month, and everything it learns about your business goes back into your own knowledge base. You keep the results without carrying the maintenance.
See It Working
Ten AI agents, in eighty seconds.
A working tour of the My2IC agent suite — from contract review and AI cost control to a website enquiry answered and replied to in about three minutes. Every screen in the reel is the real product.
Why Now
AI is no longer a technology question. It is a leadership question.
Australian mid-market businesses are being squeezed from three directions at once: customers expect faster service, good people are hard to find, and AI tools are showing up in daily work before most leadership teams have decided the rules.
For the people running the business, the question is not which tool to buy first. It’s where AI will actually make a measurable difference, what could go wrong, and how to decide — before money, time and credibility are spent.
Why My2IC
Business-first AI advice for leaders who need clarity before commitment.
My2IC is built for Australian mid-market businesses that want straight answers — what’s worth doing, what it should return, and what to avoid — before choosing tools, vendors or delivery partners.
Executive-level perspective
Built for board and leadership conversations, not generic technology training. We talk business impact, risk and readiness — in your numbers, not tech-speak.
Independent by design
We take no commissions and sell no software. That means we can help you choose and manage vendors with only one interest: yours.
Sector focus, not generic AI
Seven sectors, each with a named first pilot: accounting, legal, financial advisory, manufacturing, construction, healthcare and wholesale — we know where the hours go.
Plain-English commercial lens
Everything lands as plain-English business cases and next steps your leadership team can understand, challenge and approve.
What My2IC Does
Independent advice before the expensive decisions.
We help leadership teams work out what AI should actually do in their business: which opportunities to chase first, what they’re worth, what the risks are, and how to keep control. Where the numbers justify it we build and run it as well, on a private platform we own and operate for you in Sydney — and we oversee other technical partners where needed.
What we do
- Identify where AI can create measurable business value
- Rank the opportunities by payoff, effort and risk
- Set the rules: who approves what, and where the lines are
- Build the strategy and business case your board can approve
- Oversee vendors and partners — without taking commissions
- Embed Forward Deployed Engineers who own discovery, build and adoption
- Build and run the private platform your agents sit on — hosted in Sydney, reading your systems, with a named person approving anything that reaches a customer
- Turn what we learn into a knowledge base your business owns
What we do not do
- Resell platforms or vendor licences
- Ship a tool and leave before it’s adopted
- Take vendor commissions or referral fees
- Provide generic AI training programs
- Push platforms, tools or implementation partners
Agent Services
Packaged AI agents for specific business outcomes.
Each agent solves one specific business problem, and a person always reviews its work. Take one on its own, or combine them into a roadmap.
Risk, governance and document review
Contract & Document Review Agent
AI first-pass contract review with a lawyer checklist.
View serviceCustomer success and retention
Customer Onboarding & Success Agent
Automated onboarding, a client portal, and early warning when a customer looks like leaving.
View serviceOperations, training and knowledge capture
Knowledge Base & SOP Builder
Capture how-to knowledge, publish step-by-step guides, run checklists.
View serviceMarketing growth and website performance
AI Visibility Operator
Measures whether AI assistants recommend you, fixes why not, and drafts every move for your approval.
View serviceAI cost control and model governance
Token Optimizer
Sends each AI task to the cheapest model that can do the job — with a savings dashboard.
View serviceSales outreach, brand consistency and pipeline
Voice & Brand Memory
Outreach emails that sound like you — and get better as you edit.
View serviceMarket and opportunity intelligence
Market Scout
A research agent that scans the market you point it at — every day, to one dashboard.
View serviceDecision support for big calls
AI Advisory Board
Five AI advisors and an independent chair stress-test your decision before you commit.
View serviceCompany memory and know-how
Knowledge Wiki & Librarian
A company memory that writes itself from your meetings and documents, on a private knowledge substrate.
View service
10
View service
Find where AI pays off — across your whole team
AI Opportunity Survey
An AI interviews every member of your team — one short conversation each, no accounts needed — and turns what it hears into a board-ready AI roadmap, benchmarked against proven Australian use cases.
The right starting point depends on what’s hurting most: risk, customer retention, lost knowledge, growth, AI costs or inconsistent outreach.
Explore Agent ServicesForward Deployed Engineering
When you need it built and adopted, not just advised.
Most AI initiatives fail at the two ends nobody owns — discovering the right thing to build, and getting the team to actually use it. A Forward Deployed Engineer is a senior My2IC engineer embedded in your business who owns both ends, and the build in between.
Discover
Inside the operation, mapping how the work really happens and where it breaks.
Build
In your environment, on your real data — governed and audit-logged.
Adopt
Workshops, workflow fixes and trained champions — until the new way is the default.
Hand over
Your team more capable, not more dependent. Still in use after we’re gone.
Start with a fixed-fee discovery sprint — you see the case proven on your own operation before committing to anything ongoing.
Explore Forward Deployed EngineeringBuild And Run
One private platform per client. Built once, run for you.
When a pilot or an embedded build proves its case, we keep running it — on a private platform we build and operate for you, hosted in Sydney, that takes in events from the systems you already run, drafts the work with AI, and sends nothing until a named person at your firm approves it. The same tested foundations run under every client; only the modules differ.
An approvals console your people sign into
Your staff sign in with their own work account and hold a role: viewer, approver or operator. Every approval and rejection records who decided, and a rejection carries a note so the writer knows what to change.
A weekly digest of what is waiting
Every Monday: what is waiting for a decision and how long it has waited, what is past the agreed decision time, what arrived this week, and who decided what — titles and counts only, never the content itself.
Guardrails you can read
Your compliance rules live in a plain file your own compliance lead can read. A draft that fails them cannot be approved without a logged override, and content from outside — web pages, emails, CRM notes — is fenced and scanned before any model sees it.
Run in Australia, in writing
Application and database in Sydney, encrypted nightly backups, an audit log the database itself refuses to alter, a 99.5% availability target with stated response times, an incident plan that follows the Notifiable Data Breaches scheme, and a handover pack so nothing depends on us. AI model calls stay onshore where your compliance requires it.
Your IT and compliance leads get the trust pack, service levels and incident plan before go-live — not after.
Discuss a managed platformDecision Clarity
The questions My2IC helps answer.
Where can AI create measurable value in our firm?
Which opportunities are worth pursuing first?
What should we avoid?
How do we protect quality, trust, privacy and professional judgement?
What rules and oversight does the board need to set?
Which vendors or implementation partners should we consider?
What should be approved, funded and measured over the next 90 days?
First Offer
Start with an AI Business Impact Briefing.
The AI Business Impact Briefing is a practical executive session for leadership teams that want clarity before committing to a strategy, vendor or implementation project.
- AI business impact in your sector
- Priority value opportunities
- The risks, and the rules to set
- Where AI is likely to fit in your business
- Decision points for the leadership team
- Recommended next steps
Advisory Pathway
From clarity to confident execution.
AI Business Impact Briefing
Get the leadership team on the same page about what AI means for the business.
AI Opportunity Survey
Work out where AI can create value, where the risks are, and what matters most.
Strategy, Governance or Business Case
Build the plan and investment case your board can approve.
Fractional AI Advisory and Partner Oversight
Ongoing executive guidance — without becoming another vendor.
Independent By Design
We work for the leadership team, not for a platform vendor.
My2IC takes no commissions and is tied to no technology. That matters when you’re deciding where to invest, which risks to accept, which partners to trust — and how to explain those decisions to your clients, your people and your board.
Insights
Launch briefing themes.
AI and the mid-market
How AI is changing advice work, document-heavy operations and client service.
AI governance and risk
How leadership teams can set the rules before everyone starts using AI their own way.
AI business impact
How leaders can rank AI opportunities by measurable value.
Booking Flow
Request an AI Business Impact Briefing.
The first conversation is a short discussion to understand your business, the decisions in front of you and whether a briefing is the right next step.
Send context
Use the form below to tell us the problem, your industry and how you’d like to be contacted.
Confirm fit
We’ll confirm we can help and suggest the best format for the session.
Schedule session
Once we agree who should be there and when, a calendar invite goes out.
Start The Conversation
Make the first AI conversation a business conversation.
If your leadership team is discussing AI but has not yet agreed where the value is, what the risks are, or what should happen next, My2IC can help.
Book a call — pick a time that suits you
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